Born Learning
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   Early learning is the foundation for a lifetime of success.

   Whether you're a mom, dad, head of household or childcare
   professional, you are facing one of life's most rewarding and
   challenging experiences  -- caring for a child.

Today, almost half of all kindergarteners come to school unprepared.  The United Way, in partnership with The Advertising Council and Civitas, is sponsoring the Born Learning public engagement campaign to help parents, caregivers and communities use everyday moments to create quality early learning opportunities for young children.  Together with our Success by 6 initiative, Born Learning has the potential to change the school readiness landscape for all of America's children.